Saturday, January 5, 2013

Cena To Grace Cereal Boxes: A Sign Of Promos To Come

Last Years Joke About To Become A Reality

Original Story from 411Mania

In a move that should excite wrestling fans and cereal lovers alike, Post Cereal has made the announcement that John Cena will be replacing Fred Flinstone on upcoming specially-marked boxes of their signature cereal, Fruity Pebbles. Cena was originally featured on a section of the box around this time last year, with Post trying to capitalize on the promos between John Cena and The Rock, where Rock stated that Cena’s constant color changing wardrobe made him resemble a bowl of Fruity Pebbles.

Now before you go all, “Stop complaining! WWE is a moneymaking business! Blah Blah Blah”, I understand Posts decision to put Cena front and center on their products. I know first hand that when children who like wrestling, which is a lot of them, walk through a store and see anything with a pro wrestlers face on it, they will yell, scream, bite and do everything in their power to get said thing. I know because I was one of those kids. Post could very well put John Cena on the front of Bran Flakes and kids would demolish the cereal aisle in the supermarket. There is no denying that.

The problem I have is not necessarily with Cena getting put on the cover. I hold no true attachment with Fred Flinstone where I’m upset with him being shafted, especially since this is only temporary. The problem I have is that Cena would not even be considered to be a replacement if it wasn’t for last year’s very anti-climactic and redundant promos from The Rock that lead to a not-so great match at WrestleMania. Last year, instead of trying to develop build to a encounter that was to be a dream match by many, Dwayne Johnson decided that it would be better to get catchphrases and buzzwords to trend on Twitter, because it meant that he was finally back and important again.

The question I have is, does Post also realizes that besides the comments about Cena’s rainbow attire, that the extended series of promos between the two featured Rock referring to Cena as a “Kung-Pao Bitch” (Side Note: I’m not pissed, but if PF Changs tries to form a partnership with WWE as well, then I’ll be truly pissed.)? Do they also realize that their new cover athletes counter argument towards these insults was to “Blow him like a purple pinwheel” and how The Rock shouldn’t be on Witch Mountain, but Brokeback Mountain? Oh, and not to mention, that The Rock’s retort was to call Cena a “Yabba-Dabba Bitch”, a play on Fred Flinstone’s catchphrase. You know, the guy that is represented on the damn cereal box! I would think that a profitable company like Post would do some research into their entire promos, instead of hearing just a catchy buzzword and jumping on at the first smell of possible exposure or revenue. Hell, Kelloggs dropped Michael Phelps the minute it was revealed that he smoked marijuana. How are these possible PR problems any different?

No matter this story, I’ll still continue eating Fruity Pebbles, mainly because they taste like a rainbow exploded in your mouth and it is the king of soggy cereal. But, with the high possibility of “Rock Cena 2” happening again, this also seems to be a sign of more pandering, more attempts to make idiotic lines trend, and the mind numbing promos that will be occurring for the next 12 weeks of build to this years WrestleMania. The Rock returns this Monday just in time for his “well-earned” title shot at the Royal Rumble, so I hope I am proved wrong, but I do not expect to be.

What do you think? Leave a comment below telling me if you agree or if I’m full of it. And remember, there’s no in-between on the internet.

Until then,

The Wrestlefan

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